:root {
  --ink:#071018;
  --ink2:#0f1b27;
  --paper:#f3eee3;
  --rust:#bb6b4a;
  --green:#75a982;
  --red:#e0705d;
  --muted:#9aacbb;
  --line:rgba(243,238,227,.14);
  --shadow:0 28px 80px rgba(0,0,0,.3);
  --radius:24px;
  --sans:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  --display:"Iowan Old Style","Palatino Linotype",Georgia,serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--ink);color:var(--paper);font:16px/1.55 var(--sans);overflow-x:hidden}
body:before{content:"";position:fixed;inset:0;pointer-events:none;z-index:-1;opacity:.15;background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);background-size:56px 56px;mask-image:linear-gradient(#000,transparent 90%)}
a{color:inherit}
button{font:inherit}
.shell{width:min(1180px,calc(100% - 40px));margin-inline:auto}

.topbar{position:sticky;top:0;z-index:30;background:rgba(7,16,24,.84);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}
.topbar-inner{min-height:70px;display:flex;align-items:center;justify-content:space-between;gap:22px}
.mark{display:flex;align-items:center;gap:12px;text-decoration:none;font-weight:780;letter-spacing:-.02em}
.mark-icon{width:34px;height:34px;border-radius:11px;border:1px solid rgba(243,238,227,.2);display:grid;place-items:center;color:var(--rust);background:rgba(255,255,255,.035)}
.mark-icon svg{width:21px}
.mark small{display:block;color:var(--muted);font-size:.7rem;letter-spacing:.13em;text-transform:uppercase}
.nav{display:flex;gap:4px}
.nav a{padding:9px 11px;border-radius:10px;color:#c4d0d9;text-decoration:none;font-size:.86rem}
.nav a:hover,.nav a:focus-visible{color:#fff;background:rgba(255,255,255,.06);outline:none}
.meeting-button{border:1px solid rgba(243,238,227,.25);background:var(--paper);color:var(--ink);font-weight:780;border-radius:999px;padding:10px 15px;cursor:pointer;white-space:nowrap}
.meeting-button:hover{transform:translateY(-1px)}

.hero{position:relative;min-height:810px;display:grid;align-items:end;overflow:hidden;border-bottom:1px solid var(--line)}
.hero-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-3;filter:saturate(.78) contrast(1.06)}
.hero-shade{position:absolute;inset:0;z-index:-2;background:linear-gradient(90deg,rgba(7,16,24,.94) 0%,rgba(7,16,24,.7) 47%,rgba(7,16,24,.25) 100%),linear-gradient(0deg,var(--ink) 0%,transparent 42%)}
.hero-grid{padding:110px 0 60px;display:grid;grid-template-columns:1.2fr .8fr;gap:70px;align-items:end}
.hero-copy-block{align-self:center}
.eyebrow,.kicker{display:inline-flex;align-items:center;gap:9px;color:#d6b8a9;font-size:.74rem;font-weight:820;letter-spacing:.15em;text-transform:uppercase}
.eyebrow:before{content:"";width:34px;height:1px;background:var(--rust)}
h1{margin:18px 0 22px;max-width:800px;font:500 clamp(3.6rem,7.6vw,7.2rem)/.9 var(--display);letter-spacing:-.065em}
h1 em{color:#d98765;font-style:italic}
.hero-copy{max-width:650px;color:#c3ced5;font-size:clamp(1.05rem,1.8vw,1.24rem)}
.hero-copy strong{color:#fff}

.flow-card{padding:26px;border-radius:30px;background:rgba(7,16,24,.72);border:1px solid rgba(243,238,227,.18);backdrop-filter:blur(16px);box-shadow:var(--shadow)}
.card-label{display:block;margin-bottom:20px;color:#c5d0d9;font-size:.75rem;font-weight:820;letter-spacing:.14em;text-transform:uppercase}
.flow{display:grid;grid-template-columns:1fr auto 1fr;gap:9px;align-items:center}
.flow-node{min-height:92px;padding:14px;border-radius:18px;background:rgba(255,255,255,.04);border:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between}
.flow-node small{color:var(--muted);font-size:.73rem}
.flow-node strong{font-size:.96rem}
.flow-node.alert{border-color:rgba(224,112,93,.65);background:rgba(224,112,93,.14)}
.flow-arrow{color:var(--rust)}
.flow-note{display:flex;align-items:center;gap:12px;margin-top:16px;padding-top:16px;border-top:1px solid var(--line);color:#ced7de;font-size:.87rem}
.flow-note i{width:9px;height:9px;border-radius:50%;background:var(--red);box-shadow:0 0 0 6px rgba(224,112,93,.12)}

.metric-strip{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,1fr);margin-top:30px;border:1px solid var(--line);border-radius:24px;overflow:hidden;background:rgba(7,16,24,.76)}
.metric{min-height:110px;padding:22px;border-right:1px solid var(--line)}
.metric:last-child{border:0}
.metric strong{display:block;font:500 2.2rem/1 var(--display);letter-spacing:-.045em}
.metric sup{color:var(--rust);font:800 .6rem var(--sans);letter-spacing:.08em;text-transform:uppercase}
.metric span{display:block;margin-top:10px;color:var(--muted);font-size:.8rem}

section{padding:108px 0;border-bottom:1px solid var(--line)}
.section-head{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px;align-items:end;margin-bottom:48px}
.section-head h2,.photo-copy h2{margin:9px 0 0;font:500 clamp(2.8rem,5.6vw,5.2rem)/.94 var(--display);letter-spacing:-.055em}
.section-head p{max-width:590px;margin:0;color:#adbbc5;font-size:1.02rem}

.verdict-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:18px}
.ecosystem{position:relative;min-height:520px;overflow:hidden;border-radius:var(--radius);border:1px solid var(--line);background:radial-gradient(circle at 50% 50%,rgba(79,163,238,.14),transparent 35%),var(--ink2)}
.orbit{position:absolute;left:50%;top:50%;border:1px solid rgba(243,238,227,.15);border-radius:50%;transform:translate(-50%,-50%)}
.orbit-one{width:340px;height:340px}
.orbit-two{width:230px;height:230px;border-color:rgba(187,107,74,.28)}
.ecosystem-core{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:150px;height:150px;border-radius:50%;background:var(--paper);color:var(--ink);display:grid;place-content:center;text-align:center;box-shadow:0 0 0 18px rgba(243,238,227,.05)}
.ecosystem-core strong{font:500 2.8rem/1 var(--display)}
.ecosystem-core span{font-size:.7rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}
.orbit-label{position:absolute;padding:9px 12px;border-radius:999px;background:rgba(7,16,24,.87);border:1px solid var(--line);font-size:.76rem;font-weight:750}
.orbit-label.one{left:12%;top:16%}.orbit-label.two{right:10%;top:22%}.orbit-label.three{right:7%;bottom:19%}.orbit-label.four{left:11%;bottom:13%}.orbit-label.five{left:5%;top:49%}
.verdict-side{display:grid;gap:18px}
.signal-card{min-height:160px;padding:27px;border-radius:var(--radius);border:1px solid var(--line);background:rgba(255,255,255,.035);display:flex;flex-direction:column;justify-content:space-between}
.signal-card strong{font:500 3rem/1 var(--display);letter-spacing:-.04em;color:var(--rust)}
.signal-card.good strong{color:var(--green)}
.signal-card p{margin:0;color:#c2ccd4;max-width:34ch}

.channel-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:16px}
.audience-card{grid-column:span 4;position:relative;min-height:410px;padding:30px;border-radius:var(--radius);overflow:hidden;background:var(--paper);color:var(--ink)}
.audience-card:after{content:"";position:absolute;right:-100px;bottom:-100px;width:280px;height:280px;border:44px solid rgba(187,107,74,.18);border-radius:50%}
.audience-card strong{display:block;font:500 5.5rem/.9 var(--display);letter-spacing:-.07em}
.audience-card>span{display:block;width:13ch;margin-top:20px;font-size:1.08rem}
.audience-card small{position:absolute;left:30px;bottom:28px;max-width:24ch;color:#4e5b64}
.channel-bars{grid-column:span 8;padding:26px;border-radius:var(--radius);background:var(--ink2);border:1px solid var(--line)}
.channel-row{display:grid;grid-template-columns:100px 1fr 120px;gap:16px;align-items:center;min-height:65px;border-bottom:1px solid var(--line)}
.channel-row:last-child{border:0}
.channel-row b{font-size:.9rem}
.bar{height:10px;border-radius:999px;overflow:hidden;background:rgba(255,255,255,.06)}
.bar i{display:block;width:var(--w);height:100%;border-radius:inherit;background:linear-gradient(90deg,var(--rust),#df9f82)}
.channel-row.dormant .bar i{background:linear-gradient(90deg,#536575,#93a5b3)}
.channel-row>span{text-align:right}
.channel-row>span strong,.channel-row>span small{display:block}
.channel-row>span strong{font-size:.9rem}
.channel-row>span small{color:var(--muted);font-size:.7rem}
.insight-card{grid-column:span 4;min-height:150px;padding:23px;border-radius:20px;border:1px solid var(--line);background:rgba(255,255,255,.025)}
.insight-card>strong{display:block;font-size:1.03rem}
.insight-card p{margin:10px 0 0;color:var(--muted);font-size:.88rem}
.status{display:inline-flex;align-items:center;gap:7px;margin-bottom:15px;font-size:.7rem;font-weight:850;letter-spacing:.11em;text-transform:uppercase}
.status i{width:8px;height:8px;border-radius:50%;background:var(--green)}
.status.warn i{background:var(--red)}

.opportunity-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.opportunity{position:relative;min-height:330px;padding:30px;border-radius:var(--radius);border:1px solid var(--line);background:rgba(255,255,255,.03)}
.opportunity.primary{background:var(--paper);color:var(--ink)}
.opportunity>span{width:52px;height:52px;border-radius:50%;display:grid;place-items:center;background:rgba(187,107,74,.16);color:var(--rust);font-weight:850}
.opportunity.primary>span{background:var(--rust);color:#fff}
.opportunity h3{margin:42px 0 10px;font:500 2rem/1 var(--display);letter-spacing:-.035em}
.opportunity p{margin:0;max-width:38ch;color:var(--muted)}
.opportunity.primary p{color:#4d5962}
.opportunity footer{position:absolute;left:30px;right:30px;bottom:28px;padding-top:17px;border-top:1px solid rgba(127,127,127,.3);color:var(--rust);font-size:.85rem;font-weight:780}
.competitor-board{margin-top:52px;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--ink2)}
.competitor-head{padding:30px;display:grid;grid-template-columns:.8fr 1.2fr;gap:30px;align-items:center;border-bottom:1px solid var(--line)}
.competitor-head h3{margin:0;font:500 2.4rem/1 var(--display);letter-spacing:-.04em}
.competitor-pills{display:flex;justify-content:flex-end;gap:8px;flex-wrap:wrap}
.competitor-pills span{padding:8px 11px;border:1px solid var(--line);border-radius:999px;color:#bcc8d0;font-size:.76rem}
.proof-patterns{display:grid;grid-template-columns:repeat(5,1fr)}
.proof-patterns div{min-height:180px;padding:22px;border-right:1px solid var(--line)}
.proof-patterns div:last-child{border:0}
.proof-patterns b{display:block;color:var(--rust);font:500 2rem var(--display)}
.proof-patterns span,.proof-patterns small{display:block}
.proof-patterns span{margin-top:22px;font-weight:760}
.proof-patterns small{margin-top:7px;color:var(--muted)}

.photo-break{position:relative;min-height:650px;padding:0;display:flex;align-items:end;overflow:hidden}
.photo-break>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;filter:saturate(.8)}
.photo-shade{position:absolute;inset:0;z-index:-1;background:linear-gradient(0deg,rgba(7,16,24,.96),rgba(7,16,24,.08) 78%),linear-gradient(90deg,rgba(7,16,24,.35),transparent)}
.photo-copy{padding-bottom:70px}
.photo-copy h2{max-width:850px;text-shadow:0 5px 25px rgba(0,0,0,.45)}

.question-deck{padding:36px;border-radius:30px;background:var(--paper);color:var(--ink);box-shadow:var(--shadow)}
.question-deck>header{display:flex;align-items:center;justify-content:space-between;gap:22px;margin-bottom:30px}
.question-deck h3{margin:0;font:500 2.5rem/1 var(--display);letter-spacing:-.04em}
.tabs{display:flex;gap:7px;flex-wrap:wrap}
.tab{border:1px solid rgba(7,16,24,.18);background:transparent;color:var(--ink);border-radius:999px;padding:9px 13px;font-size:.83rem;font-weight:750;cursor:pointer}
.tab.active{background:var(--ink);color:var(--paper)}
.question-stage{display:grid;grid-template-columns:.72fr 1.28fr;gap:24px}
.question-counter{min-height:310px;padding:26px;border-radius:22px;background:var(--rust);color:#fff;display:flex;flex-direction:column;justify-content:space-between}
.question-counter strong{font:500 5rem/.86 var(--display)}
.question-counter span{max-width:15ch;font-weight:760}
.question-list{display:grid;gap:10px}
.question{min-height:72px;padding:17px 18px;border:1px solid rgba(7,16,24,.13);border-radius:17px;background:rgba(255,255,255,.52);display:flex;align-items:center;gap:14px;font-weight:660}
.question:before{content:"?";flex:0 0 auto;width:32px;height:32px;border-radius:50%;display:grid;place-items:center;background:rgba(187,107,74,.13);color:#82452f;font-weight:850}
.agenda{display:grid;grid-template-columns:repeat(5,1fr);margin-top:70px}
.agenda>div{position:relative;padding:22px 18px 0;border-top:3px solid rgba(243,238,227,.18)}
.agenda>div:before{content:"";position:absolute;top:-9px;left:18px;width:15px;height:15px;border-radius:50%;background:var(--rust);box-shadow:0 0 0 7px var(--ink)}
.agenda span,.agenda strong,.agenda small{display:block}
.agenda span{color:var(--rust);font-size:.74rem;font-weight:820}
.agenda strong{margin-top:8px}
.agenda small{margin-top:6px;color:var(--muted)}
.roles{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:46px}
.roles article{min-height:220px;padding:28px;border:1px solid var(--line);border-radius:var(--radius);background:rgba(255,255,255,.03);display:grid;grid-template-columns:82px 1fr;gap:22px;align-items:center}
.roles article>span{width:80px;height:80px;border-radius:24px;background:rgba(187,107,74,.14);color:var(--rust);display:grid;place-items:center;font:500 1.7rem var(--display)}
.roles h3{margin:0 0 8px}
.roles p{margin:0;color:var(--muted)}

.pilot-flow{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.pilot-flow article{min-height:300px;padding:25px;border:1px solid var(--line);border-radius:22px;background:rgba(255,255,255,.03);display:flex;flex-direction:column}
.pilot-flow article:nth-child(2){transform:translateY(22px)}.pilot-flow article:nth-child(3){transform:translateY(44px)}.pilot-flow article:nth-child(4){transform:translateY(66px);background:var(--rust);border-color:transparent}
.pilot-flow article>span{font:500 3.5rem/1 var(--display);opacity:.45}
.pilot-flow h3{margin:auto 0 8px;font:500 1.55rem/1 var(--display)}
.pilot-flow p{margin:0;color:var(--muted);font-size:.88rem}.pilot-flow article:last-child p{color:rgba(255,255,255,.8)}
.metric-cloud{margin-top:104px;display:flex;justify-content:center;gap:9px;flex-wrap:wrap}
.metric-cloud span{padding:11px 15px;border:1px solid var(--line);border-radius:999px;background:rgba(255,255,255,.04);color:#c8d3da;font-size:.82rem;font-weight:730}
.metric-cloud .primary{background:var(--paper);color:var(--ink)}

.diligence{display:grid;grid-template-columns:1.2fr .8fr;gap:16px}
.diligence-main{position:relative;min-height:390px;padding:32px;border:1px solid rgba(224,112,93,.32);border-radius:var(--radius);background:linear-gradient(145deg,rgba(224,112,93,.16),rgba(255,255,255,.03))}
.diligence-main h3{margin:12px 0;font:500 2.6rem/1 var(--display);letter-spacing:-.04em;max-width:14ch}
.diligence-main p{max-width:48ch;color:#bdc9d1}
.diligence-main footer{position:absolute;left:32px;right:32px;bottom:29px;padding-top:17px;border-top:1px solid var(--line);font-weight:730}
.diligence-side{display:grid;gap:16px}
.diligence-side article{min-height:118px;padding:22px;border:1px solid var(--line);border-radius:20px;background:rgba(255,255,255,.03)}
.diligence-side span{color:var(--rust);font-size:.72rem;font-weight:850;letter-spacing:.11em;text-transform:uppercase}
.diligence-side strong{display:block;margin-top:8px}
.source-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:34px}
.source-row a{padding:8px 11px;border:1px solid var(--line);border-radius:999px;text-decoration:none;color:#b9c6cf;font-size:.74rem}
.source-row a:hover{color:#fff;border-color:rgba(243,238,227,.35)}

.site-footer{padding:58px 0 80px}
.site-footer .shell{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:end}
.site-footer strong{font:500 1.6rem/1.15 var(--display)}
.site-footer p{margin:10px 0 0;max-width:58ch;color:var(--muted);font-size:.82rem}
.site-footer span{color:var(--muted);text-align:right;font-size:.78rem}

dialog{width:min(760px,calc(100% - 28px));padding:0;border:1px solid rgba(243,238,227,.17);border-radius:28px;background:var(--ink2);color:var(--paper);box-shadow:0 40px 100px rgba(0,0,0,.6)}
dialog::backdrop{background:rgba(0,0,0,.72);backdrop-filter:blur(8px)}
.meeting-panel{padding:30px}
.meeting-panel>header{display:flex;align-items:flex-start;justify-content:space-between;gap:20px}
.meeting-panel h2{margin:6px 0 0;font:500 2.55rem/1 var(--display);letter-spacing:-.04em}
.meeting-panel button{width:42px;height:42px;border:1px solid var(--line);border-radius:50%;background:transparent;color:var(--paper);font-size:1.3rem;cursor:pointer}
.meeting-panel blockquote{margin:28px 0;padding:22px;border-left:3px solid var(--rust);background:rgba(255,255,255,.035);color:#d5dde3;font:500 1.08rem/1.5 var(--display)}
.meeting-three{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.meeting-three div{min-height:132px;padding:17px;border:1px solid var(--line);border-radius:16px}
.meeting-three span{color:var(--rust);font-size:.7rem;font-weight:850}
.meeting-three strong{display:block;margin-top:12px;font-size:.88rem}
.meeting-panel>p{color:#b8c4cd;font-size:.9rem}

.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}
.reveal.visible{opacity:1;transform:none}

@media(max-width:980px){
  .nav{display:none}
  .hero{min-height:auto}
  .hero-grid,.section-head,.verdict-grid,.diligence{grid-template-columns:1fr}
  .hero-grid{gap:34px;padding-top:88px}
  .metric-strip{grid-template-columns:repeat(2,1fr)}
  .metric:nth-child(2){border-right:0}.metric:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .section-head{gap:22px}
  .audience-card,.channel-bars{grid-column:span 12}
  .insight-card{grid-column:span 4}
  .competitor-head{grid-template-columns:1fr}
  .competitor-pills{justify-content:flex-start}
  .proof-patterns{grid-template-columns:repeat(2,1fr)}
  .proof-patterns div{border-bottom:1px solid var(--line)}
  .question-stage{grid-template-columns:1fr}
  .question-counter{min-height:160px}
  .agenda{grid-template-columns:1fr;gap:24px;border-left:3px solid rgba(243,238,227,.18);margin-left:9px}
  .agenda>div{border-top:0;padding:0 0 0 28px}
  .agenda>div:before{left:-9px;top:4px}
  .pilot-flow{grid-template-columns:repeat(2,1fr)}
  .pilot-flow article:nth-child(n){transform:none}
  .metric-cloud{margin-top:34px}
}
@media(max-width:640px){
  .shell{width:min(100% - 24px,1180px)}
  .topbar-inner{min-height:62px}.mark>span:last-child{display:none}
  .meeting-button{font-size:.8rem;padding:9px 12px}
  .hero-grid{padding:65px 0 36px}
  h1{font-size:clamp(3.2rem,18vw,5rem)}
  .flow{grid-template-columns:1fr}.flow-arrow{transform:rotate(90deg);justify-self:center}
  .metric{padding:18px}.metric strong{font-size:1.7rem}
  section{padding:76px 0}.section-head h2,.photo-copy h2{font-size:2.8rem}
  .ecosystem{min-height:430px}.orbit-one{width:270px;height:270px}.orbit-two{width:185px;height:185px}
  .orbit-label{font-size:.63rem;padding:7px 9px}
  .audience-card{min-height:330px}
  .channel-row{grid-template-columns:78px 1fr;padding:9px 0}.channel-row>span{grid-column:2;text-align:left;display:flex;gap:8px;align-items:center}
  .insight-card{grid-column:span 12}
  .opportunity-grid,.roles,.pilot-flow{grid-template-columns:1fr}
  .opportunity{min-height:300px}
  .proof-patterns{grid-template-columns:1fr}.proof-patterns div{border-right:0}
  .photo-break{min-height:520px}
  .question-deck{padding:22px}.question-deck>header{align-items:flex-start;flex-direction:column}
  .roles article{grid-template-columns:62px 1fr;padding:20px}.roles article>span{width:58px;height:58px;border-radius:17px;font-size:1.2rem}
  .diligence-main{min-height:450px}
  .site-footer .shell{grid-template-columns:1fr}.site-footer span{text-align:left}
  .meeting-three{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*:before,*:after{animation-duration:.01ms!important;transition-duration:.01ms!important}
  .reveal{opacity:1;transform:none}
}